Did Jagermeister Ever Have Deer Blood?
Rumors circulating online claim that Jagermeister contains deer blood as one of its main ingredients. However, the company has released a statement denying these claims and stating that all of the drink’s ingredients are natural. ..
The History and Ingredients
To begin with, let us get one thing straight out of the way. At no point ever, in the history of the making of Jagermeister, was any blood, let alone that of any Deer, used. It is therefore worth noting that the drink as it proclaims, is a herbal mix of various ingredients-all vegetarian and plant-based. The drink was initially made by the germans utilizing 56 ingredients which included the likes of herbs, roots, and other spices in 1934 Germany by Wilhelm and Curt Mast. Once mixed in water and alcohol, the drink was left to ferment over a few days until the process was completed. Bottled up in a green bottle and identified by most due to the beautiful deer head bust, the drink’s dark red hue and its literal translation – The Hunting Master have all contributed to the rumor that one of 56 ingredients might very well be blood. ..
Marketing Gimmick Gone Wrong
The German distillers will tell you that this is a case of marketing that has backfired. Many companies at the time, especially those that may run the risk of losing business as a result of duplication or plagiarism, all resorted to methods of secrecy. Practiced to perfection by Coco-Cola, certain ingredients were held as secrets by the company executives and therefore not only prevented plagiarism but in turn, gave the customers the illusion that each Coco-Cola came with something special. Following this seemingly profitable strategy, Jagermeister too indicated that its drink harbors certain secret ingredients, however, its unfortunate coloring and suggestive name and logo all played a part in contributing to the rumor that one of these secret ingredients is in fact “Deer Blood”. And given its strategy, the company could not at any point reveal its actual ingredients to dispel the atrocious rumor.
Similar Stories
The Red Bull and Chocolate Shake brands are not the only ones facing such backlash. The world-renowned sports drink and sponsorship giants Redbull have also faced something along the lines of this. The sports drink on occasion, by its symbol being a bull, has invited rumors that suggest that the secret ingredient to the drink is an extraction from the testicles of the bull. Of course, this is false, but that has not stopped this rumor from spreading and the company’s arms are tied since they cannot dispel this misinformation with the actual ingredient due to fear of copycats.
Conclusion
This story is false. There has never been any blood involved in the production of this German Classic. The rumor has been passed down by its consumers, some of whom have even taken a liking to the drink as a result and therefore only further improved the brand’s reputation and reach among its audience. While these rumors can be damning, it is worth pointing out that the company itself will enjoy keeping a certain degree of uncertainty to provide an edge for their drink in the market. Hence living by the age-old saying, “There’s nothing called bad publicity.”
How much does a bottle of Jagermeister cost?
Jagermeister is a popular German liqueur that costs about $25 per bottle. ..
Jagermeister is a type of alcohol that is made from malt and hops. ..
Jagermeister is a type of Liquor known as Krauterliquor which is German for herbal liquor. Much like its European counterparts, in essence, it is however sweeter. Krauterliquor is made from herbs such as mint and juniper berries.
There are many ways to enjoy Jagermeister, but some of the best ways are to drink it neat or in a mixed drink.
The most popular version of the drink is the Jager Bomb, which is a shot glass of Jager dropped into a glass of Redbull.
