Under Armour
Under Armour, Inc is a company that manufactures sports apparel, footwear, and casual apparel. It was founded in 1996 and has headquarters in Baltimore, Maryland. The products are available worldwide. ..
The company has additional offices in the following locations. ..
Toronto, Shanghai, Seoul, Santiago, Sao Paulo, San Francisco, Portland, Pittsburgh, Paris, Panama City (International headquarters), New York City, Munich, Mexico City, London, Jakarta, Houston, Hong Kong SAR Guangzhou (Chinese headquarters), Austin (American headquarters), Amsterdam. ..
Does Nike Own Under Armour?
More about Nike and Under Armour
Nike, a publicly traded company, had revenue of $34.35 billion in its latest annual report. Under Armour, a privately-held company, had revenue of $4.25 billion in its latest annual report. ..
What makes Nike and Under Armour different?
Nike and Under Armour are two distinct companies that are known for their accessories. Nike is older and has been in the industry for decades, while Under Armour is a new brand. Nike produces smart shoes on the market, which are much more comfortable than those of Under Armour. What makes these brands different is that both companies have different technologies and innovations. For example, Under Armour has a “smart” design that allows users to control various functions on their shoes with a touch of a button. This is something that Nike does not have yet.
Nike shoes first came into action in 1964 under a different brand name, later in 1971, it changed its name to NIKE along with its iconic logo. Ever since then, Nike has become the top competitor of top brands like Reebok, Puma, and Adidas. These brands are famous for their innovative designs and for their level of comfort. Under Armour is the newest company that started in 1996 and went public in 2005. Under Armour has attracted the attention of young minds and athletes with its unique style and looks. The main thing that attracts people to Under Armour is the affordable range, unlike Nike which invests more money into marketing campaigns. Under Armour invests in key areas that make the company stronger in the coming years such as R&D and distribution channels. ..
Main Difference between Nike and Under Armour
Nike and Under Armour are two famous brands that manufacture and sell sports accessories. These two brands are different and owned by different people. Nike provides a huge category range while Under Armour is still working on expanding its category range. Clearly, Nike does not own Under Armour.
Kevin Plank is the CEO of Under Armour, and he has a 65 percent ownership stake in the company. This means that he has complete control over what Under Armour does, and can sell the company to other companies like Nike at any time.
The brand focuses mainly on Athletic footwear and apparel, Athletic & recreational products, and Sports equipment. The company’s revenue was over $37.4 billion in 2020.
